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All workOur product

vetted.tools, the site you're reading.

Our own product: a directory of AI tools, a library of use cases with the exact prompt attached, a weekly brief and a free readiness assessment. We drew the brand, built the pipeline that keeps it current, and rebuilt the whole of it in rounds.

The vetted.tools homepage. The coral stamp and the vetted.tools wordmark sit at the left of a bar carrying Library, Consulting, Updates and Contact, a command K key and a blue 'Free assessment' button. The headline reads 'We build AI systems for businesses, and publish what works.' over a line naming vetted as an AI transformation and AI engineering practice for owner-run businesses, a blue 'See what we do' button and a 'Take the assessment' button. At the right, on a pale blue panel, a yellow note labelled 'Example ad' reads 'AI that runs your whole business. Overnight!' with the last word circled in red, beside a browser card at vetted.tools/tools where Claude is ticked and noted 'tried in 10 use cases', with Vetty, a red asterisk with eyes, standing below it. The 'What we do' band starts underneath with three sample cards: a roadmap, a process and a booking portal.
vetted.toolsThe homepage, today

The brief

One day from the first commit to the first release.

Then 201 commits, 23 releases and eight rounds of review.

What we did, and where it stands.

Brand system

  • The stamp and the seal

    A coral stamp for the mark and the favicon, and a seal pressed only on tools that run in a published use case.

  • The pen

    Three hands drawn as outlines: blue for the editor, green for facts, coral for the turn.

  • Vetty

    A coral asterisk with legs that stands beside things that turned out to be true, and talks when you click it.

  • The brand guideline

    One file of rules every page is checked against, from the type scale to where grain may go.

Directory and use cases

See AI engineering

  • The tool directory

    Every tool filed in a category folder, with what it costs and how technical it is.

  • The use-case library

    Each workflow written up after it ran on real work, with the exact prompt to paste.

Content pipeline

See AI engineering

  • The nightly directory snapshot

    Every night a job copies the directory's rows into the repo when they change, so a build still runs when the database doesn't answer.

  • The weekly brief

    Five to seven links every Friday, each with what to do about it.

  • Linear-driven lanes

    Each change starts as a Linear ticket and runs in its own lane on its own branch, merged after review.

  • The same pipeline as aayushmanchanda.com

    Pages here are drafted by agents on it, then read and approved by a person on our team before they publish.

Web app

See AI engineering

  • Search on ⌘K

    Every tool, use case and page, one keystroke from any page.

  • An MCP endpoint

    A read-only endpoint an AI client can query for the directory, with no key and no session.

  • The readiness assessment

    Twelve questions, and a free score with the three things to fix first.

  • Free tools

    Small tools that run in your browser, and none needs an AI account.

  • The activity feed

    Every page as it's read, and every release as it ships.

  • The footer field

    Something down there moves when nobody's looking.

Delivered

vetted.tools

vetted.tools

  • Brand system

    • The stamp and the sealLive
    • The penLive
    • VettyLive
    • The brand guidelineLive

  • Directory and use cases

    • The tool directoryLive
    • The use-case libraryLive

  • Content pipeline

    • The nightly directory snapshotLive
    • The weekly briefLive
    • Linear-driven lanesLive
    • The same pipeline as aayushmanchanda.comLive

  • Web app

    • Search on ⌘KLive
    • An MCP endpointLive
    • The readiness assessmentLive
    • Free toolsLive
    • The activity feedLive
    • The footer fieldLive

Counted from the site

  • Tools in the directory80Counted from the directory at build
  • Use cases published11Published use cases, each with its prompt
  • Pages in the sitemap149Every URL in /sitemap.xml
  • Releases23Published entries on /changelog
  • Commits201Merged to the site since 31 August 2026
  • Tests in the suite3,795Counted by the test runner on 25 September 2026
  • First commit to v0.1.01 day31 August 2026 to 1 September 2026

StatusOur product

The brand, as a specimen sheet.

Every part a page is made of, named, with the rules for each in one guideline.

The stampCoral, twelve lobes and a paper tick. The mark and the favicon.
vetted: tried by hand in a published use case
The sealThe stamp's large form, pressed on a tool that runs in a published use case.
VettyDressed for the room. Click to hear it.
  • Caveat
  • Kalam
  • Gochi Hand
The pensEmphasis is handwriting, never italics.
  • Paper#fcfaf6
  • Ink#0a0a0a
  • Coral Ink#e21010
  • Blue#006cd6
  • Sunflower#ffc93c
  • Sky#eaf3fd
ColourCoral means vetted, and nothing else may wear it.

AaGeist

AaGeist Mono

TypeGeist for reading, Geist Mono for dates, tags and meta.
  1. 1Who we are, and the voice
  2. 2Logo and marks
  3. 3Colour
  4. 4Type
  5. 5Pen marks
  6. 6Surfaces and texture
  7. 7Motifs
  8. 8Vetty
  9. 9Motion
  10. 10Sound
  11. 11CTA map
  12. 12Diagrams
  13. 13Components to reuse
  14. 14Checklist before shipping a page
  15. 15Pending sign-offs
The brand guidelineEvery page is checked against it before it ships.

Rebuilt in rounds, each one stamped.

Each round of review merged on the day stamped on it. Round 10 is still open.

Rounds of review

  1. First build

    The first commit, then v0.1.0: the directory, the use cases, the brief and the consulting pages.

    31 Aug
  2. Round 2

    Vetty at the sizes it was drawn for, and the loops recorded again from real data.

    23 Sep
  3. Round 3

    The paper studio: the pinboard, the comic and the till roll.

    24 Sep
  4. Round 4

    Pulled back to one title scale, with the grain off the page grounds.

    24 Sep
  5. Round 5

    Vetty talks when clicked, and every motion plays.

    24 Sep
  6. Round 6

    The week plays itself, and the free tools each get a colour.

    24 Sep
  7. Round 7

    Reading type at 16 on 24, and every category a folder.

    24 Sep
  8. Round 8

    One Consulting menu, and the consulting page read as one argument.

    25 Sep
  9. Round 9

    Every tool named in prose links to its page.

    25 Sep
  10. Round 10

    The case studies, this one among them.

Work order · from this page

Want this running in your business?

We set it up, you keep it. Talk to us.

  • Set up with you, in accounts you own
  • Your team trained on it as it goes live
  • Starts with a 30-minute call
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30-minute callA written roadmapNo commitment

We reply within 2 business days.

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