Refresh old blog posts for search with an AI audit loop

1. 01Done

   Export two periods from Search Console

   In Google Search Console, open the Pages report, filter to your blog, and compare the last 28 days with the previous 28. Export it. For the posts you'll audit later, also note the top queries each one shows up for.

   Look at how uneven the list is. In the blog behind BlogEO, an AI content tool an intern built and Alex Lieberman wrote up, about 70% of traffic came from 14 posts and about 50% from just five. Nobody had joined the data, because it lived in about five places.

   Checkpoint

   One export, two periods, blog pages only.

   Copy step as prompt

   ---

2. 02Done

   Rank the posts by clicks you are losing

   the step that pays off

   Paste the export into the prompt below. The scoring is BlogEO's: the unit of opportunity is clicks, and a real drop in clicks jumps the queue ahead of any estimate. CTR gap and rank upside come next.

   Take only the top of the list forward. BlogEO gives every post a cheap score and spends the expensive fact-check and SEO pass only on the top 15 or so. For a smaller blog, five to ten is plenty.

   Rank the posts by the clicks they are leaving behind

   Copy

   Below is a Google Search Console export of our blog pages, comparing
   the last 28 days with the 28 days before. Rank the posts by
   opportunity, measured in clicks.
   Score each post on three things, in this order of priority:
   1. Click loss: clicks in the last 28 days minus clicks in the 28 days
      before. A real loss ranks above any estimate.
   2. CTR gap: compare the post's click-through rate with the median
      click-through rate of our own posts at a similar average position.
      Multiply the gap by the post's impressions to estimate clicks missed.
   3. Rank upside: posts with an average position between 11 and 30,
      which sit on page two or three.
   Rules:
   - Use only the numbers in the export. Do not use outside benchmarks
     for click-through rates.
   - Ignore posts with so few impressions that the numbers mean nothing,
     and say which ones you ignored.
   - Return the top {{HOW_MANY}} as a table: page, the score that put it
     there, the numbers behind it, and one line on why.
   Export:
   """
   {{SEARCH_CONSOLE_EXPORT}}
   """

   Checkpoint

   A short list of posts, each with the number that put it there.

   Copy step as prompt

   ---

3. 03Done

   Audit each post for small edits

   Run each post on the short list through the audit prompt. It does the hygiene check first, the way BlogEO does: broken links, positioning drift, products you no longer offer. Then it proposes at most three edits.

   The edits stay small on purpose. BlogEO's rule: most posts were handwritten, so don't paste AI voice over human voice. The changes the write-up singles out are small ones: the SEO title, the meta description, a swapped link.

   Audit one post and propose small edits

   Copy

   Audit the blog post below and propose small edits. A person wrote this
   post. Do not rewrite it and do not change its voice.
   Check, and list every problem you find:
   - Links: list every link with its anchor text, so I can check each one
     still works and still points to the right thing. Flag any that name a
     product, plan or page that is not in our current offer below.
   - Stale claims: anything that mentions a product, price, feature or
     date that our current offer below contradicts or does not include.
   - Positioning: any sentence that describes us in a way our current
     one-line description below does not match.
   Then propose at most three edits, most valuable first. Each edit shows
   the exact current text and the exact replacement. Prefer, in order:
   a new SEO title (under 60 characters), a new meta description (under
   155 characters), a link swap, one corrected sentence. Do not propose
   new sections.
   If you are not sure a claim is out of date, write [CHECK: the claim]
   instead of editing it.
   Our current one-line description:
   """
   {{WHAT_YOU_DO_IN_ONE_LINE}}
   """
   Our current offer (products, services, prices):
   """
   {{CURRENT_OFFER}}
   """
   Search queries this post already shows up for:
   """
   {{TOP_QUERIES_FOR_THIS_PAGE}}
   """
   The post:
   """
   {{POST_TEXT}}
   """

   Pro tip

   Click every link the audit lists. The model can't tell you whether a page still exists.

   Checkpoint

   Up to three before-and-after edits for each post.

   Copy step as prompt

   ---

4. 04Done

   Approve each edit by hand

   Read each proposed edit, then approve it, change it, or skip it. Publish the ones you keep yourself, and write down the date next to the post.

   This is the guardrail in BlogEO's design: the agent has no write path to live content until a human clicks. Every change has a name next to it.

   Checkpoint

   A log of which posts changed, what changed, and on what date.

   Copy step as prompt

   ---

5. 05Done

   Leave each post alone for 28 days

   Don't touch a changed post again for 28 days. BlogEO builds in that cooldown so Search Console has time to catch up, and so the same post isn't edited over and over before anyone knows what worked.

   After 28 days, export again and compare the changed posts with their numbers before the edit. Then run the loop again from step one.

   Checkpoint

   A before and after for every edited post, 28 days apart.

   Copy step as prompt

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