Plainer words on five pages
How it works, the tools, our work, about and contact now say what you get instead of describing the page, and a case study's last band asks about your business, not the client's.

Fixes and improvements
- A case study now ends by asking about your business instead of offering you the client's system
- How it works says what you get in eight parts and four stages, and our work page counts the live sites
- An empty filter on the tools directory tells you what to change
- The brief sign-up has one name everywhere: Get the brief by email
- Contractions and fewer repeats on about and contact